SEO Tools Review

In a competitive online world, SEO tools can be your way to the top of the search results. From automation and helpful research tools to campaign tracking and link building, these optimization tools can give you the edge over your competition.

You may have heard about search engine optimization (SEO) in your time as a webmaster, and now you’re considering ways to improve your site’s rankings in the results. After all, it’s essentially free traffic, right? Unfortunately, consultants can be expensive, and learning the ins and outs of SEO is time consuming and difficult. Your solution: SEO tools.

While these tools won’t guarantee that your site will rise to the top of Google’s results (and you should be wary of tools that make this claim), they’re all powerful campaign management tools for your SEO efforts. The best SEO tools are suites like SEOmoz Pro, RavenTools, and HubSpot that provide everything from link discovery to keyword research and competitive analysis. For more information, check out our articles on SEO tools in our learning center.

SEO Tools: What to Look For

When you’re in the market for SEO tools, it can be difficult to find a suite of tools that offers everything you need to manage an SEO campaign. At TopTenREVIEWS, we’ve scoured the internet looking for the highest-quality SEO tools to help you in your journey to an optimized web presence. Here are the most important features you should be looking for in a set of SEO tools.

Link Building
Links from other websites are crucial for search engine optimization. The best SEO tools help you find sites that can provide trusted, high-quality links that will drive traffic and authority to your website. Look for features that help you find prospective linking sites, manage link building outreach, and provide ways to find out who’s linking to you.

Keyword Research
Knowing the words your audience is using is another extremely important aspect of SEO. SEO tools that help you research and discover the terms most frequently used in your industry can help you find terms with the highest search volume so you aren’t wasting time optimizing for phrases with no traffic. Keyword research tools are essential pieces of the best SEO software.

On-page Analysis
These toolsets should help you optimize your site’s existing content, and the best software can show you areas where you can improve now as well as provide strategies going forward. This includes everything from scouring your site for broken links and duplicate content to analyzing keyword targeting efficacy.

Competitive Analysis
The best SEO tools will help you investigate your competition in great depth, comparing your inbound links, keyword targets, authority, traffic and search engine rankings. Some services even provide a browser toolbar that will give you insights into a page’s performance as you browse. By giving you insights into your successful competitors, these SEO tools help you model your campaign by other sites that are already successful in the areas you’re targeting.

Reporting & Tracking
Accurate, thorough reports are essential for decision making, and the SEO tools we’ve included on our lineup have reporting tools in spades. Whether you need a report on how many links you’ve acquired in the last month or the number of keywords you rank for in positions 1-10 in the results, the best SEO toolsets have a customizable report for you.

Help & Support
SEO is a complex topic, so helpful customer service representatives and thorough documentation are necessities. Look for campaign management suites with active communities, thorough documentation and readily available support.

Summary
Our top 10 best SEO tool picks cover all of these bases and more, bringing you all of the tools you’ll need to make sure your site is highly optimized for the search engines. With proper optimization, you’ll soon be flooded with organic search traffic.

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