Is this really helpful for the user though? In a funny joke I read today, they described the relationship between Google and you, stating that since you aren’t actually paying for the service, you’re not actually its customer and in fact, you’re the product. Google uses your search entries and location to try and sell you stuff, which we’ve been aware of for a long time. Now they’re just doing it a little more overtly.
Do these new ads make you cringe or is it just the next logical step in mobile monetization?