20 popular Search Engine Optimization (SEO )Tips and Techniques in 2013.SEO is a hot topic these days and it is becoming crucial to ensure that your website is easily found. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank? To help you get the best search results for your website, these aretop 20 SEO tips and techniques to be used to start improving the search engine ranking of your website.
1. Encourage respected, industry-related websites to link to web pages
This is the most important factor in optimizing your site. Inbound links from other websites and blogs help the search engines find you and understand what your web pages are about. The search engines also treat these links pointing to your web pages as ‘votes’, and the more ‘votes’ you have from good quality and relevant websites, the better.
2. Informative text for search engines
Customers are looking for information to help them choose a product or service. The search engines help them by finding web pages that provide useful and helpful information about that product or service. Search engines can’t ‘read’ images and animations, so they need informative text.
3. Keyword research
Who is your target market? What words or phrases (keywords) would they use to search for your products and services on the Web? Do some research; you may be surprised by the results.
4. Unique title and content
Each of your web pages should have unique content and the keywords and title you choose for each page should reflect this. Think of each page as having a different emphasis. It’s important to have a different title for every web page.
5. Use keywords in web pages
Incorporate your keywords — in context and in moderation — into the text, headings, links, image titles and descriptions, description meta tags and keyword meta tags of your web pages.
6. Use target market’s language
Help your customers find your website by clearly explaining what products and services you offer and the regions you service. Speak your customers’ language and you will also help the search engines understand what you offer. Search engines are not good at ‘reading between the lines’ and you can help them by being specific in your choice of words.
7. Update text content
The search engines are trying to deliver the best, most up-to-date information to people searching the Web, so they favour sites that are updated often with good quality text content.
8. Study site’s statistics
Use your SiteSuite website statistics to learn which sites are driving traffic to yours and which pages within your website are the most popular.
9. Add interactive features
Give your customers the opportunity to contribute comments, ask questions, submit product reviews, vote in a poll, or forward links and images to friends. These features encourage visitors to return and tell others about your site. Increasing traffic to your site can in turn attract the attention of the search engines. Interactive features such as forums and blogs have the added bonus of encouraging visitors to generate more text content for your website — the very thing search engines are looking for.
10. Don’t ignore competitors’ site content
Which web page appears first in the search result for your chosen keywords? Watch the search results over several weeks to see which pages perform well consistently. How are your competitors using those keywords on their web pages? How is their text information structured? How much information do they offer? Do you offer a product or service that your competitors don’t, or do you service an area they don’t cover? Make sure the distinction is clear to your customers and the search engines.
11. Title Tag
The title tag plays such a large role in the indexing of your web site, that it is considered the most important in Title, Description and Keyword tags.
A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.
12. Meta Tags
There are two primary meta tags in terms of SEO — the description and the keyword tag. The description tag is one of the more important tags because it is listed in your search result.
Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence — not a keyword list.
13. Proper Heading Tags
This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are.
14. Alt Attributes on Images
Alt Image TagPutting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.
15. Title Attributes on Links
Including title attributes on links is another important step that any good web site will have. That’s the little “tool tip” that pops up when you place your mouse over a link. These are especially important for image links, but equally useful for text links.
16. XML Sitemap
My last post referenced the sitemaps used by web visitors to help them navigate through your site themselves. However, there’s another version — XML sitemaps — that are used by the search engines in order to index through your site, as well.
17. Relevant Content
Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.
18. Link Building
With genuine content — especially if you have a blog — you’ll be able to generate links with other web sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other sites, you’ll find sites linking back to you — and hopefully see your page rank going up, as well!
19. Social Media
Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.
Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.
20. A Few SEO Don’ts — Flash and Splash
Flash PlayerAlong with any list of Do’s come the Don’ts. As far as SEO is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash web sites.
Yes, flash is pretty! Full flash web sites can actually be amazing to look at — their own bit of interactive artwork. But unfortunately the search engines don’t get along well with Flash. Although there is talk of possible advancement in this area, for the most part the search engines cannot read Flash.
Equally as “pointless” are splash pages. Once very popular, the splash page should no longer be an important feature of any site. While splash pages used to serve as an introduction into a web site (often with a flash animation), it is no longer seen as helpful, and often times might actually annoy visitors.
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