A hot topic for any website owner is that of SEO which is all about the ability of a site to rank highly for particular search terms in search engine results. If you don’t rank well in search, you may well be limiting your traffic considerably. Many efforts are made therefore to improve sites traffic by improving search visibility. In the earlier period we tried many Off-page SEO techniques like link submission, article submission, citation submission, press release etc. But in the year 2016 lots of things have been changed.
Google has drastically changed its search algorithm based on the various version updates of its algorithms that are released periodically like Hummingbird, Panda, Penguin and EMD etc. So we need to keep updated with new SEO techniques. We are here with some new SEO techniques that can help you to boost your traffic and to get good ranking for your websites. Go through the techniques listed below and complete them, keeping in mind that your objective is to build an online presence so that search engine spiders will recommend you confidently.
Let’s start first to find out what you mean by social bookmarking. In simple words suppose if we find something interesting on internet like website, picture or fact then we save its URL link in our computer for future use, but suppose if we want to share this link to our family and friends then instead of saving this link to our computer you can save it to the web. Now since your bookmarks are online, you can easily share them with your friends. In other words, a social bookmark contains a link to a web page that people want to share or remember.
There are many websites on the internet like Digg, LinkedIn, Reddit, Fark where you can bookmark your content by submitting it to them. These are called bookmarking sites that are very useful for getting traffic to your content and website. Therefore these sites help you to collect such links and resources that can be shared or organized in the manner you want and under different categories to suit your needs. You can also choose to make them either open to the public or make them private for your own reference.
PDF File Submissions
You can create a search engine optimized PDF file for your business website and submit it to PDF submission websites to get better traffic for your website. Search engine give same importance to PDF files as it gives to html files. Getting a backlink here will get your keywords optimized and bring more traffic. PDF file submission sites such as slideshare, issuu, yudu etc. are frequently updated and hence search engines crawl these sites more often.
You can make use of MS Word to make a PDF file. Write an article or story related to our websites in MS Word and embed important keywords and backlinks into the article. Then convert these text files into PDF file. After conversion into PDF file we just submit into the PDF file submission websites that boost rankings.
There is a “three second rule” the techies talk about according to this rule, a regular user of the internet just take three seconds to decide whether to stay on the page or move on. So our information should be so clear and visual so that a user doesn’t take more than 3 seconds to understand the information. So Infographic is a new SEO technique that is a visual representation of information. Instead of writing an article or blog post that takes a lot of time to read and understand and confuse readers, you can just create an Infographic that ties it all information together in a handy dandy image. Although Infographics are images and Google does not count an image but here our target are impatient web users. An infographic benefits SEO campaign because, if it’s good, it will be shared and build your link portfolio.
Page loading time really effect the Google ranking so infogrphic can help you decrease your page loading time. They are also more fun to read than a long blog post or article and tend to be visually appealing using attractive design and graphics. Since infographics display information in a pretty package so people can quickly grasp a concept, and as a result lots of inbound links back to your website as more and more people share it.
Social Networking is now the most important part of changed SEO techniques. The social networking sites have a reach on the internet that is far and wide and indirectly will help in getting your business on different sites and search engines. You will also generate traffic for your website and may find many subscribers for it too. Each and every social networking site has its own unique benefits that are completely different from the other. Let’s tackle two of the most popular networking sites namely Facebook and twitter. All other networking websites such as Google+, LinkedIn, YouTube and Instagram also work on same principles.
By creating profiles pages on these most popular social networking sites using your own name or business name and linking all your accounts to one another you will be creating a larger network of your own which will present you to the search engine prolific user and the chance of finding you and your business on the network is much better. You can choose any networks that are popular among your usual customers. Be consistent in your posts and publish only relevant, interesting content.
Reviews are a key factor in local SEO. Search engines show reviews in several places and often use them as a ranking factor too. Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like Google+, RateitAll, Shvoong, Stylefeeder, etc. Reviews left on your Google+ Local page are the most important ones, with reviews on authoritative sites, like Yelp, Yell and Scoot being secondary to those. Reviews are typically in a written format (from one sentence to several paragraphs) and are accompanied with a score or rating, which could be numerical (e.g. 1-5) or descriptive (e.g. Poor – Excellent). Only a score or rating given holds less weight than a written review.
Reviews are important for three reasons – they affect your ranking in Google’s local search results, they affect which search results get clicked on, and they affect the buying decisions of customers. This makes them as important as backlinks and citations in a local SEO strategy. Even if you do manage to rank your business at the top of the local search results for your chosen keywords with very few reviews, or even none at all, you probably won’t get much new customers if the businesses ranked below you have more reviews and/or a higher rating than your business.
Linkbait, also known as clickbait is a piece of content placed on a web page – whether it’s an article, blog post, picture, or any other section of cyberspace – that is designed for the specific intention of gathering links from as many different sources as possible. In simple words we can say that “linkbait” is something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing. With the rise of the blogosphere, meritocracy and social bookmarking sites, all it takes is one interesting page on a site, someone to notice the page, and a few people to share the link – building up a large number of links across the internet.
Linkbait can be an extremely powerful form of marketing as it is viral in nature. This is another way to increase your link popularity. If your linkbait is quite interesting and unique then it is shared by many people on social media websites. And this start a chain reaction by which you can get millions backlink to your website without doing anything.
Multimedia is the most important part of 2014 Off-page SEO techniques. Develop interesting videos, images and presentations, about your products, their usage and about frequently asked questions. You can post photographs and appropriate content on picture and video sharing sites. Some of these could be YouTube, Slideshare, Pinterest, Flickr, Prezi and Instagram.
A basic guideline to keep in mind while developing any strategies or links is diversification. Be vigilant and if you notice your competitors doing something at a forum or directory that you do not have a presence on, register immediately and create a profile. You must try to be on the maximum possible number of forums to ensure additional reach.
Search Engine Submission
Search engine submission is submitting your website URL in most popular search engines like Google, Bing, Yahoo, Ask, Aol etc. There are thousands of search engines on the internet but make a list of the major search engines for submission of your website. Directory submissions is an Off-page SEO technique.
Very often people tend to get confused between Directory submissions and Search engine submissions considering both as same. But both are different. Search engines use computer programs called Robots to automatically crawling each page through the web, reading content, and adding it to their databases. As webmasters we add our website’s URL getting our site indexed. Whereas the directories used in Directory submissions are run by humans who review websites and categorize them within their directories. Yahoo and DMOZ are the two biggest directories on the web. You can also use local directories for your state, town and niche for submissions.