How social media can save your business



Photo credits: Cheryl Lawson

 

Is your business in need of saving? If so, you’re not alone. The global recession of 2008 is still affecting companies around the world. However, there is a glimmer of hope at the end of the tunnel. We’re going to show you how social media – when used wisely – can help save your business. While social networks online aren’t magic and won’t correct problems overnight, when you have a strong social media strategy, you’re going to be able to grow your business.

 

How Social Media Helps Businesses

 

Here’s a look at some specific ways that social media can help save your business. No matter what industry you’re in, these tips and suggestions

 

  • Customer Acquisition – One of the best ways that social media can help businesses is by offering a cost effective way to acquire more customers. If you’re able to grow a lot of followers and fans on Facebook and Twitter, it’s going to be easier to reach out to new people who might not yet know about your brand.

  • Customer Retention – Additionally, social media can actually help you retain customers once you’ve acquired them. You can do this by keeping in touch with them via Facebook and Twitter as well as responding directly to any complaints they might have about your brand.

  • Cheap Marketing – Most of the time you’re going to be able to reach a lot of people via your social media channels without spending a lot of money. This only holds true if you’ve taken the time to build up your followers and fans on the major networks. Still, it’s a great way to save a little money while still being able to market.

  • Makes Your Brand Human – People are so very tired of advertising. In the modern world, it’s hard to go a few minutes without being bombarded by advertising messages. Social media – when done correctly – can be a good way to make your brand seem more human. To do this effectively, you need to make sure you actually engage with your customers on a one-to-one level. This takes time, but it’s worth the effort.

  • Monitor Reputation – If your business is about to go under because of a lot of bad press, you can use social media channels to monitor your reputation – and respond when there’s something negative going around. You want to be careful when doing this, but when done correctly it can help tremendously.

 

There are many other ways that social media can help your business. For example, if you want to get out the information that your company has easy volume licensing options, it’s easy for this to spread far and wide online if you utilize Twitter, Facebook and other social media websites. If you’ve used social networks to your benefit before, leave us a comment and let us know how you used it effectively so that we can all benefit from your success.