Around 4500 employees will be terminated from Blackberry and the company is expected to retreat from the consumer market by reducing the amount of devices it offers. Going forward, the company will reduce its number of devices available from six to four and this will include two high-end devices and 2 entry-level devices in all-touch and QWERTY models.
Thorsten Heins, President and Chief Executive Officer of Blackberry has said: “Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user. This puts us squarely on target with the customers that helped build BlackBerry into the leading brand today for enterprise security, manageability and reliability”. Heins’ comments come as no surprise, with Blackberry aiming to concentrate more on their enterprise and professional customer base in the future. The one area that Blackberry is making headway, with their Blackberry Enterprise Service, saw growth from 19000 units to 25000 in just three months.
As always, Blackberry continues to look for ways to continue on as is and has been in a downward spiral for the past little while. Maybe the retreat will act as a buffer for them to concentrate on what they did best: Enterprise software.